> ## Documentation Index
> Fetch the complete documentation index at: https://docs.planeconnection.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Manage FBO Campaigns

> Create promotional campaigns for fuel discounts, hangar specials, and seasonal offers. Target customer segments, track performance, and measure ROI.

This guide helps you create and deliver marketing campaigns -- fuel discount promotions, hangar announcements, and seasonal offers -- to your FBO customer base.

<Info>
  **Who should read this:** FBO managers, marketing coordinators, and customer relationship staff responsible for promotional outreach, customer retention, and revenue growth initiatives.

  **Prerequisites:** At least one customer account should exist in the system. Campaigns are most effective when you have an established customer database with email addresses or phone numbers.
</Info>

<Info>
  The FBO module must be enabled for your workspace. Contact your workspace administrator if you do
  not see the FBO section in the sidebar.
</Info>

## Create a New Campaign

<Steps>
  ### Step 1: Open the campaign dialog

  Click the **New Campaign** button in the page header. A dialog opens with the campaign creation form.

  ### Step 2: Enter a campaign name

  Provide a descriptive **Campaign Name** that identifies the promotion (e.g., "Summer Jet-A Discount", "Hangar Availability -- Q3 2026", "Holiday Rate Special").

  ### Step 3: Select the campaign type

  Choose the delivery channel:

  * **Email** -- sends the campaign as an email message to the target audience
  * **SMS** -- sends the campaign as a text message to customers with phone numbers on file

  ### Step 4: Define the audience

  Enter the target **Audience** for this campaign. Describe the customer segment you want to reach, such as:

  * "All customers" -- broadcast to your full database
  * "Based tenants" -- customers with active hangar or tiedown contracts
  * "Transient customers" -- customers who visited in the last 90 days without a contract
  * "VIP clients" -- high-value accounts identified in Customer Intelligence
  * "Fleet operators" -- customers associated with a customer group

  ### Step 5: Write the subject (optional)

  For email campaigns, enter a **Subject** line. Keep it concise and action-oriented (e.g., "Save \$0.20/gal on Jet-A This Month").

  ### Step 6: Compose the message body

  Write the campaign **Body** content. Include:

  * A clear description of the offer or announcement
  * Any applicable terms, dates, or restrictions
  * A call to action (e.g., "Call us to reserve your hangar" or "Mention this email for the discount")

  ### Step 7: Create the campaign

  Click **Create Campaign**. The campaign is saved in **Draft** status, ready for review before scheduling.
</Steps>

## Schedule and Send a Campaign

### Schedule a Campaign

<Steps>
  ### Step 1: Find the draft campaign

  On the campaigns list, use the **Draft** status tab to locate the campaign you want to schedule.

  ### Step 2: Schedule delivery

  Click the **clock icon** button in the campaign's action column. The campaign status changes to **Scheduled**.
</Steps>

### Send a Campaign

<Steps>
  ### Step 1: Find the scheduled campaign

  Use the **Scheduled** status tab to locate campaigns ready for delivery.

  ### Step 2: Mark as sent

  Click the **check icon** button in the campaign's action column. The campaign status changes to **Sent** and the delivery count updates.
</Steps>

### Cancel a Campaign

To cancel a campaign that is in Draft or Scheduled status, click the **close icon** button in the campaign's action column. Cancelled campaigns remain in the system for record-keeping but are not delivered.

<Warning>
  Cancellation is permanent. Once a campaign is cancelled, it cannot be rescheduled. If you need to
  send a similar campaign, create a new one.
</Warning>

## Track Campaign Performance

If you want to measure campaign impact, use the **Sent** status tab to review delivery counts. Cross-reference timing with the **Operations Center** revenue trend, **Customer Intelligence** movement counts, or **Fuel Management** daily gallons to assess ROI.

<Tip>
  Record the campaign name in order notes when a customer references a promotion. This builds a
  direct link between campaigns and revenue.
</Tip>

## Related

<CardGroup cols={2}>
  <Card title="Manage FBO Customer Groups" href="/how-to/fbo/manage-customer-groups">
    Organize customers into segments that you can target with campaigns.
  </Card>

  <Card title="Handle FBO Billing" href="/how-to/fbo/handle-fbo-billing">
    Manage customer accounts and track spending that informs campaign targeting.
  </Card>

  <Card title="Manage FBO Reward Cards" href="/how-to/fbo/manage-reward-cards">
    Combine campaigns with the loyalty program for stronger customer retention.
  </Card>

  <Card title="Manage FBO Contracts" href="/how-to/fbo/manage-contracts">
    Convert campaign respondents into long-term contract customers.
  </Card>
</CardGroup>